What Living the AGB Mentality Looks Like (Coach JB’s Kickoff)

Hey team,

Welcome to the very first issue of the AGB Mentality Weekly.

I'm Coach JB — and this is where I’ll be sharing what it looks like to live out the AGB Mentality in real time. No fluff. Just the habits, mindset shifts, and behind-the-scenes choices that build real confidence and growth.

Right now, I’m 18 weeks out from the Chicago Marathon. I’ve committed to breaking 4 hours. Not just for the medal, but because I want to prove to myself that consistency still works.

It’s also Month 5 since publishing my first book, The Controllables — and it’s wild how much of what I wrote I now have to remind myself to live every day.

Our AGB Summer Challenges are kicking off too — and I’m more excited than ever to watch people from all walks of life take small steps that change everything.

In the middle of it all, I’m still growing in my career in professional services, learning to lead with presence, listen with humility, and move with purpose.

So here’s what you can expect from me each week:

• What I’m learning about the AGB mentality in real life

• Tools you can use to build yours

• Wins, challenges, and community updates

Because confidence isn’t hype — it’s built through kept promises.
Let’s keep building.
— Coach JB

🟡 This week’s challenge:
What’s one area where you need to show up more consistently this week? Name it. Take the first step.