ALWAYS GET BETTER COACH'S CORNER

What Living the AGB Mentality Looks Like (Coach JB’s Kickoff) agb coaching agb mentality athlete mindset confidence building growth mindset leadership development mental toughness mindset coaching personal growth self improvement Jun 10, 2025

Hey team,

Welcome to the very first issue of the AGB Mentality Weekly.

I'm Coach JB — and this is where I’ll be sharing what it looks like to live out the AGB Mentality in real time. No fluff. Just the habits, mindset shifts, and behind-the-scenes choices that build real confidence and growth.

Ri...

Rick Williams Experienced Coach and Mentor With a rich history spanning over 20 years in coaching, Rick stands as a testament to dedication and excellence in the world of sports. A celebrated Judson University Hall of Famer and a former NCCAA All-American basketball player, Rick's journey in athletics is marked by both personal achievement and a deep commitment to nurturing talent at all levels. Rick has led teams at every level, from club and high school to university, demonstrating a unique ability to connect with athletes and foster a culture of success and growth. His approach is not just about winning games; it's about building character, enhancing skills, and creating a positive, lasting impact on young athletes. Beyond the court, Rick is a devoted family man, sharing his life with his wife of 10 years and two children. His role as a parent has enriched his perspective as a coach, allowing him to understand and appreciate the challenges and triumphs that families experience in the world of youth sports. Rick's blend of professional expertise and personal insight makes him a valuable guide for athletes, coaches, and parents navigating the complex and rewarding journey of sports.

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